Turkey’s first mobile games publisher Joygame, with the partnership of Netmarble works in a planned way. Joygame Mobile is a publisher both in Turkey and MENA. The company makes an important investment on the marketing operations. Mobile game marketing needs important resources. With the awareness of this, Joygame mobile has a good investment portfolio. First of all, Joygame contacts with the game studio. After deciding the right game, the localization process begins. After that QA tests are started. With the completion of the QA process, the company publishes the game on the defined platform. The next step is the marketing of the game.